Frascione Joins BBDO Canada as CEO

NEW YORK — Gerry Frascione, most recently president and CEO of The Wolf Group in Canada, has joined BBDO Canada in that capacity, effective August 20.

Frascione, 45, replaces Mike Fyshe, who stepped down as president and CEO of BBDO Canada, in February. Frascione will be based in Toronto, responsible for overseeing the agency’s offices and affiliates in Vancouver, Winnipeg,
Calgary, Montreal, Toronto, Windsor and Halifax.

In a statement, Andrew Robertson, president and CEO of BBDO North America, New
York, said, “We are delighted that Gerry is joining the BBDO family. We believe that with his energetic leadership, BBDO Canada is strongly positioned for future success.”

Pepsi, FedEx, Campbell’s, Pizza Hut, and the Toronto Globe and Mail newspaper are among BBDO Canada’s largest clients.

“I am passionate about creativity, agency teamwork and client partnerships-fundamentals that dovetail perfectly with BBDO’s business approach,” Frascione said in a statement. “I look forward to accelerating the BBDO culture where people are inspired to reach a little further every day and are focused on ideas
that enhance the value of our clients’ brands.”

Frascione was president and CEO of The Wolf Group in Canada from January 1999 to present. Prior to that he worked at Leo Burnett Canada for 14 years as evp, chief client service officer.