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NEW YORK Fox Soccer Channel is trying its hand at branded entertainment, creating Super Sunday Plus, a 90-minute highlights show covering global soccer — with a twist. The program is set against the backdrop of a British pub, with hosts Christian Miles, Keith Costigan and Gary Richards seated around a table rehashing plays and performances.
The concept was crafted specifically for Bass Ale, which began sponsoring the cable channel last year. The advertiser was seeking a unique integration opportunity, said Mike Petruzzi, vp, national advertising sales at FSC.
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