Fox Cable Networks is pulling together all the disparate threads of its digital media platforms and tying them to Adam Holzer, who has been named to the newly created position of svp, integration and emerging media.
Holzer, who has served as svp of advertising sales for Fox Cable Sports since January 2004, will now oversee all multi-platform ad sales and integration initiatives at the cable nets, acting primarily as a liaison between the content creation and sales teams.
Lou LaTorre, president of advertising sales for FCN, said he decided to carve out a digital command post for Holzer in order to keep pace with the rapidly changing demands of his clients.
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