Fowler Joins Dedica

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Dedica Marketing Group has hired Sandra Fowler as director of marketing. Fowler will focus on servicing the firm’s clients in the food and beverage industry. The Irvine, Calif., agency provides strategic marketing services to clients such as Coca-Cola, El Pollo Loco and Legoland. Fowler was previously a global product-marketing manager for Ericsson in Stockholm, Sweden.

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