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About five years after hiring Deutsch/LA as its lead agency, the company is considering a change. The incumbent is defending its turf against three other shops; sources identified them as 180LA, Bartle Bogle Hegarty and Anomaly.
The four contenders are now developing ideas for final presentations, which are expected to take place in late January or early February.
PlayStation spent about $56 million on media in 2011, down slightly from nearly $58 million in 2010, according to Nielsen.
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