Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK — Four global networks are competing to handle creative duties on Electrolux’s consolidated ad account: Grey, Young & Rubicam, J. Walter Thompson and Lowe, the client confirmed. Billings are estimated at $75 million.
Strategic pitches are scheduled for mid-November, said sources. The finalists advanced after several rounds of meetings, which focused on credentials and chemistry. The agencies’ European offices are leading the efforts, since the client is based in Stockholm, Sweden.
Electrolux launched the review to unify and consolidate its ad efforts, which previously were divided among several shops on a regional basis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in