Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
BOSTON Foster Grant next week breaks a national broadcast, print, online and viral campaign that asks consumers: “Who could you be?”
The positioning line plays off the brand’s iconic campaigns from years past, in which stars of screen, politics and literature posed in ads that asked, “Who’s that behind those Foster Grants?” Those campaigns in the 1960s ranked among the best known in the world.
This time around, celebrities won’t make appearances, said Michael Silvia, creative director at independent Duffy & Shanley, Providence, R.I.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in