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By Michael McCarthy and Hank Kim
NEW YORK–Fortune magazine has invited three high-profile shops across the country to pitch its ad account.
The Time Inc. business publication plans to spend around $5 million on advertising, said sources.
The three agencies are: TBWA Chiat/Day in New York; Fallon McElligott in Minneapolis; and Black Ink, a newly formed unit of Wells Rich Greene BDDP Communications in New York, which specializes in business-to-business advertising. John Needham, Fortune’s vice president of communications, is heading the agency search.
Fortune met with a number of agencies before narrowing the pitch to four shops.
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