Former TV Exec Burke Joins Via

BOSTON Seeking to expand its pool of media expertise, independent Via said it has engaged Bill Burke as a strategic advisor.

Burke, 38, has held numerous high-level communications industry posts. He is a former president and CEO of The Weather Channel, president of TBS Supertstation, CEO of news and information for Time Warner Digital Media and CEO of sports TV and Internet company RSN.

At Portland, Maine-based Via, he will work with shop CEO John Coleman to develop overall agency growth strategies and to build and strengthen client relationships.

Via clients include Adams Harkness, Analog Devices, Banknorth, Flight Options and Hannaford Bros.

—Adweek staff report