Former C/D Exec Bob Dion Dies at 78

Bob Dion, a former art director and creative director at Chiat/Day, died last month of pulmonary fibrosis in Palm Springs, Calif. He was 78.

Dion worked in both the Los Angeles and New York offices of the agency, a precursor of TBWA\Chiat\Day. He joined the shop in 1976 and spent four years in the L.A. office, working alongside creative chief Lee Clow.

In a statement, Clow, now chief creative officer at Omnicom Group’s TBWA\Worldwide, described Dion as “one of the more nurturing and helpful guys in the business.”

Another former colleague, ex-C/D creative director Yvonne Smith, added that Dion was “as talented as he was generous and gracious. How fortunate all of us were to be associated with him.”

In 1980, Dion headed east with Jay Chiat to open a New York office. He was cd of that operation — whose clients included Holland America, General Electric, New York Air and Drexel Burnham Lambert — until 1988. (In 1995, Omnicom acquired C/D and merged it with TBWA to create TBWA\C\D in the U.S.)

Later in his career, Dion worked at Goldberg Moser O’Neil in San Francisco and as a freelance cd at shops in the Bay Area.

Before C/D, Dion spent 11 years at various offices of Needham Harper & Steers, working on accounts such as Continental Airlines, All detergent and Morton Salt. His first job in advertising was in the mailroom of Needham Lewis & Brorby in Chicago.

A native of Chicago, Dion was born May 29, 1931. In 1955, he graduated from Western Michigan University with a bachelor’s degree in business.

Dion is survived by his wife, Alberta; five sons: Perry, Jeffrey, David, Robert and Benjamin; and seven grandsons.