Former Ad Exec Goes Mobile

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Richard Uzzi seems to be succeeding in advertising even though he has technically left the business.
Uzzi, a former vice president and managing director on Saatchi & Saatchi’s MGM/United Artists account, left the agency when it lost the business about two years ago. He started his own mobile marketing company shortly thereafter.
Mobile Marketing Research, which Uzzi calls the “only outdoor medium delivering sight, sound and motion” to New York City, is made up of one Rover truck (shown here) that travels the streets of the Big Apple blasting ads from two side-mounted stereo monitors and making select stops in...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in