Ford Ads in Interactive Gemstar-TV Guide

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In the largest ad deal yet for its interactive program guide, Gemstar-TV Guide has signed an 18-month advertising agreement with the Ford Division of the Ford Motor Co. and its agency J. Walter Thompson, Detroit. The agreement, which will run from second quarter 2001 through third quarter 2002, will make Ford the first long-term automotive category advertiser on Gemstar-TV Guide’s IPG platform.

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