Food Network Begins Agency Search

NEW YORK — The Food Network has begun talking to agencies this week about handling its estimated $5-10 million creative account, sources said.

Sources said Food Network executives held informal meetings with several unidentified New York shops this week. The incumbent is GWhiz! Entertainment in New York, a division of Grey Global Group, whose media arm, MediaCom, handles media duties on the account.

GWhiz! executives could not be reached for comment, so it was unclear if the agency would be participating.

Adam Rockmore, the New York client’s vp of marketing, also could not immediately be reached. Sources said Linda Ong, of Truth Consulting in New York, was handling the review. She could not be reached for comment.

Sources said the assignment will include a brand campaign for the network and advertising for its individual programs, which include “Emeril Live,” starring Emeril LaGasse, “From Martha’s Kitchen,” starring Martha Stewart, “Mario Eats Italy,” with Mario Batali, and the “Iron Chef” series, featuring various hosts.

Owned by E.W. Scripps Co., the cable channel’s sister network, Home & Garden Television, is also in the early stages of a review, searching for a shop in the southeast [Adweek, Oct. 21].

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