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NEW YORK — The Food Network has begun talking to agencies this week about handling its estimated $5-10 million creative account, sources said.
Sources said Food Network executives held informal meetings with several unidentified New York shops this week. The incumbent is GWhiz! Entertainment in New York, a division of Grey Global Group, whose media arm, MediaCom, handles media duties on the account.
GWhiz! executives could not be reached for comment, so it was unclear if the agency would be participating.
Adam
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