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Fogarty Klein & Partners in Houston traded on its real estate track record to secure advertising responsibilities for master-planned community Sienna Plantation.
Susie Mahoney, marketing director for the 10,000-acre development located south of Houston in Missouri City, confirmed the shop’s selection last week. Initial billings are estimated at $1 million.
Mahoney said she had informal discussions with agencies located in Houston and Austin, Texas, but chose Fogarty Klein & Partners without a review because of the shop’s experience in the category.
Bill Penczak, senior vice president and account director at Fogarty Klein & Partners, said his agency will develop a mix of print, outdoor and broadcast ads.
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