Fogarty Klein Monroe Strengthens Dallas Office

Fogarty Klein Monroe has enlisted the top brass of the former Berry-Brown Advertising to expand its Dallas operation into a full-service agency.

Houston-based Fogarty has recruited nine ex-Berry-Brown em-ployees, including president and chief creative officer Jim Hradecky, senior vice president and media director Sharon Griesing, vice president and director of account service Steve Smith, and vice president and management supervisor Alison Hannay.

Jim Hradecky, whose new title is executive vice president, will lead the Dallas division. The Berry-Brown recruits bring new creative and media capabilities to the group, which was established as an account service office for Fogarty clients such as Kroger, Subway and Cook Children’s Hospital of Fort Worth.

“We’ve known them for a long time,” said Fogarty partner Rich Klein. “[Berry-Brown founder] Bob Berry has been a friend for over 30 years. I was once a client of theirs at Quaker Oats … We’ve been talking to a number of [Berry-Brown] clients and hope to get some of this wrapped up in the following weeks.”

Berry-Brown ceased operations last month following an embezzlement scandal which left the agency owing money to its clients.

Before its demise, both Berry-Brown and Fogarty shared an expertise in packaged-goods advertising. The agencies also had a client—ConAgra—in common. Said Klein: “They’ve got some nice brands and we’ve got some nice brands. We’ll have a really nice full-service facility up there and further strengthen our presence in the metroplex.”

“I’ve known these guys for 20 years,” said Hradecky. “I like them, I trust them and I think they have a good agency. It kind of made sense.”

Hradecky said his immediate goal was to look at new business prospects while negotiating to expand Fogarty’s current office space to hold 20 employees.

Fogarty opened in Dallas in 1993. In addition to its Houston headquarters, the agency also maintains presences in Austin, Texas, and Lancaster, Pa.