Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
ATLANTA InCharge Institute of America has chosen Fletcher Martin Ewing as its lead agency, the client confirmed.
The Atlanta shop, a division of Toronto-based Maxxcom, pitched against several undisclosed direct mail specialists to win the estimated $12 million account. It is unclear if New York incumbent Wunderman participated in the review.
FME will handle creative and media buying for the Orlando, Fla.-based financial education and credit-counseling organization.
“They weren’t trying to get away from direct response [agencies],” said Andy Fletcher, shop president and chief executive officer.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in