Florida Museum, Community College Appoint Green

The Boca Raton Museum of Art and Palm Beach Community College have named Green Advertising agency of record.
The Boca Raton, Fla., shop won the college account after a review against undisclosed regional competition. The museum work, a branding effort that will air on local television and radio, came via referral.
Account billings total $600,000.
Green Advertising’s “Expect More” bid to increase enrollment at the Southeast Florida college is nontraditional: fly-bys over beaches, kiosks at malls and posters. “To reach the kids,” said agency president Phyllis Green, “you’ve got to get out of the box.”
The agency is a division of Pace Communications, a subsidiary of WPP Worldwide.
–Vincent Coppol