Fla. Reaches Out in First Foreign Campaign

TALLAHASSEE, FLA. – Reacting to negative publicity in foreign press and a slippage in the number of foreign visitors, Florida has launched a $1.5-million generic TV and print ad campaign in Canada, England and Germany. The campaign is the state’s first major consumer advertising in international markets and probably the last creative work on the account by Miami’s McFarland and Drier. The account shifted to Fahlgren Martin Benito/Tampa this year.
Copyright Adweek L.P. (1993)