Five Contenders Make Final Pitches to Saturn

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SAN FRANCISCO — Five agencies vying for Saturn’s $30-50 million Ion account made their final play for the business last week in a series of meetings sources described as a
no-nonsense affair.

The contenders are incumbent Publicis & Hal Riney, San Francisco; Goodby, Silverstein & Partners, San Francisco; McCann-Erickson, Troy, Mich.,

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