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BOSTON An aquarium in Connecticut and a zoo in Rhode Island are promoted in new television commercials crafted by Cronin & Co. and RDW Group.
Cronin & Co. in Glastonbury, Conn., rebrands longtime client the Mystic Aquarium & Institute for Exploration in a 30-second spot. Unlike previous campaigns, which featured individual animal exhibits, the new commercial shows a variety of live animal exhibits—from penguins to sea lions—as well as displays based on various explorations of Institute for Exploration president Robert Ballard.
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