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Given the recent performance of banks, consumers wouldn’t be in the mood for a commercial that depicts warm-and-friendly bankers. So, this spot for Colorado-based FirstBank (via TDA Advertising & Design) is probably smart to show us a FirstBanker who’s a bit mean — but mean on his customers’ behalf. Show up wearing the same shirt as a FirstBank customer, and he’ll rip it right off you. Order the same elaborate coffee concoction and he’ll knock it to the floor.
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