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A motor-mouthed radio host who squawks into an early- model microphone stars in The Lord Group’s latest spot for The Sports Authority.
Dubbed “The Sports Authority,” the host (shown here) is part pitchman, part sports nut. He spreads the word about President’s Day sales at the retail sporting goods chain, which has 190 stores in 29 states.
With nary a breath, the character reels off information about sneakers for “just $39.98,”

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