Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Among the giants of modern prose must be David Ogilvy.
Confessions of an Advertising Man, a book my advertising-man father gave me to read when I was 12 (an age of high susceptibility to prose styles), had the same body-slamming impact on me as Hemingway’s Nick Adams stories, which I read about the same time. Active rather than passive, intimate rather than formal, grammatically streamlined, first person, and characterized by a set of appealing personal tics, the language seemed to break from all the blah blah you’d ever read before.