The First (and Last) Adman

Thoughts on the writer, rule-maker, and business genius

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Among the giants of modern prose must be David Ogilvy.

Confessions of an Advertising Man, a book my advertising-man father gave me to read when I was 12 (an age of high susceptibility to prose styles), had the same body-slamming impact on me as Hemingway’s Nick Adams stories, which I read about the same time. Active rather than passive, intimate rather than formal, grammatically streamlined, first person, and characterized by a set of appealing personal tics, the language seemed to break from all the blah blah you’d ever read before.



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