Goal Is to Boost Field’s Minority Presence
LOS ANGELES–A Long Beach, Calif., agency has created an internship program for college students interested in advertising, public relations and marketing.
ON Marketing, an advertising and public relations shop, wants to use the program to help boost minority representation in advertising, PR and marketing, said agency president and CEO Octavio Nuiry.
Hispanics, for example, hold less than 7 percent of all ad jobs in the U.S., according to the U.S. Bureau of Labor Statistics. Nuiry said it’s time to stop talking about the problem and start doing something about it.
Three students have already joined the program, and Nuiry hopes to recruit 30 more. Nuiry said he is giving the participants as much responsibility as he can, including writing and designing the company’s newsletter and having them attend client meetings.
Nuiry said he hopes to change perceptions by taking an interest in students and having them provide a voice from within an agency. “I feel like I’m a teacher more than a marketer,” he said.
Grethel Gonzalez, a senior at Cal State Dominguez Hills, has been an intern with ON since October. Majoring in communications, Gonzalez said, “[The program] gives interns the chance to learn everything from the ground up.” K