FiOS Rolls Out Axe Interactive Ads

NEW YORK In accordance with a media strategy that has remained unapologetically absurdist since Unilever launched the brand in 2002, the new Axe “Let the game continue” creative hews to the Axe Universe, which is to say that the product — in this case, Axe Shock body wash — instantly sends any proximate female into the throes of estrus.

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