Finns ‘Tap In’ At Moroch, Then Move Out to Boston

Mobile communications services company Sonera Zed U.S. has shifted its account from Moroch & Associates to Fort Franklin.

Known simply as Zed, the Finnish company maintains its U.S. headquarters in Boston. The firm provides mobile telephone users with a range of offerings such as weather reports, movie reviews and restaurant ratings.

Annual ad spending is estimated at $5 million.

Boston-based Fort Franklin will assume all creative chores previously handled by Moroch in Dallas. Moroch had worked with the client for about a year during its U.S. introduction, using the “Tap in” tagline developed by Leo Burnett in the U.K.

Media buying will be handled in house.