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CLIENT: Palace Brands Co., Farmington, Conn.
CREATIVE DIRECTORS: Jeff Goodby, Rich Silverstein
ART DIRECTOR: Jeremy Postaer
COPYWRITER: Bob Kerstetter
PHOTOGRAPHER: Duncan Sim
Why would you pay the premium for an imported vodka when any mixer makes it indistinguishable in taste from the bargain brand? Because a stylish ad can add an emotional pleasure to drinking the fancier stuff. This striking visual also connects Finlandia to folks who have an outdoorsy lifestyle, to say the least. (Copy explains that the Okko and Kari families are getting together for their 22nd annual ‘block party’ on Lake Puula, with the latter supplying the Finlandia.) It’s an ingenious way of combating the aversion today’s fitness-obsessed people may feel to drinking.
Copyright Adweek L.P. (1993)
