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What was Jerry Della Femina doing with his hotel toiletries on the podium at the 4A’s Creative Conference in San Francisco recently?
“I rubbed bath gel into my beard and followed it with shampoo, thinking it was conditioner,” he told the puzzled crowd. His point, it turned out, was point size.
Della Femina saw the 4A’s forum as an opportunity to talk up a favorite cause: making life easier for the visually impaired. “Make sure every ad coming out of your agency is readable,” urged the 63-year-old chairman and CEO of Della Femina Roths child Jeary and Partners in New York and board member of advocacy group Lighthouse International.
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