Finalists Must Forever Hold Their Peace

LOS ANGELES BBDO West has survived the protest period in the review for the California Lottery’s four-year, $100 million general market account, the lottery confirmed.

The Omnicom shop in San Francisco and Los Angeles was named the winner last week, pending approval from the lottery commission. Agencies that participated in the review had until late yesterday to notify the lottery of their intent to protest the decision, and none came forward, said lottery representative Rosa Escutia.

The other finalists for the account were Omnicom shop DDB in Venice, Calif., pitching with Alcone Marketing in Irvine, Calif., and OMD in Los Angeles; Interpublic Group’s Dailey & Associates in West Hollywood, Calif.; the incumbent, Grey Global Group’s Grey in Los Angeles; and independent Ground Zero in Marina del Rey, Calif.

The commission is expected to meet in April to vote on the decision. The date of the meeting has not yet been set, said Escutia.

Yesterday, Gov. Arnold Schwarzenegger appointed L. Rachael Montes to the lottery commission, filling one of two vacancies. Montes, 58, is the owner and operator of a hair salon in El Monte, Calif. She was also the first Latina elected mayor of El Monte in 1999.