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Three agencies are preparing for final presentations in a review of direct marketing duties on Volkswagen of America’s advertising account.
Sources identified the finalists as Interpublic Group’s Draftfcb in Chicago, WPP Group’s G2 in New York and independent Harte-Hanks Direct in Yardley, Penn. Account revenue is estimated at more than $3 million.
Final pitches are slated for early December, with a decision expected shortly thereafter. The agencies either declined to comment or could not be reached.
It was not immediately clear which shops have handled the bulk of VW’s direct marketing chores in the past.
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