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Five agencies remain in the running for Fila Holding S.p.A.’s estimated $60-70 million global account, including BBDO Worldwide, J. Walter Thompson, Euro RSCG Worldwide and a team of Omnicom Group shops, sources said.
The Omnicom team is made up of Merkley Newman Harty in New York and several offices of TBWA in Europe, sources said. TBWA has offices in London, Milan, Paris, and elsewhere.
BBDO is partnering with a sister shop in Milan–D’Adda Lorenzini Vigorelli–which handles Fila in Italy, sources said.
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