Fight for Sprite Will Include Newcomers

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Nonroster independents in line to offer suggestions on Coke brand

It’s not often that independent shops off the roster get a shot at business from the marketer of the world’s most famous brand.

Several creative independents are among those being invited to pitch ideas for Sprite, the latest Coca-Cola brand to look beyond its main agency for ideas.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in