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CHICAGO Home products maker SC Johnson launches the next phase of its “A family company” advertising in a new TV spot from Interpublic Group’s Foote Cone & Belding that breaks on Sunday.
The ad is the first effort for the Racine, Wis., company since chairman emeritus Sam Johnson died in May 2004. His son and current chairman Dr. Fisk Johnson—a fifth-generation Johnson family member—takes up the reins in the new spots from the Chicago agency. He’s seen talking about the commitment to families and being family owned.
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