Fidelity Likely to Go to Arnold

Arnold is seen as the successor to Hill, Holliday, Connors, Cosmopoulos as lead agency for Fidelity Investments, which parted with Hill, Holliday on Friday.

The Boston-based financial services giant, which ranks as the world’s No.1 mutual funds provider, will likely move the lion’s share of its advertising account–estimated at $120-150 million overall–to Arnold, according to sources.

Fidelity representative Anne Crowley late Friday confirmed that “Arnold is under consideration” to replace Hill, Holliday, adding that other shops might also be evaluated.