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Teaser Ads Introduce Online Service, Kick Off National Effort
BOSTON–Fidelity Investments last week unveiled its revamped online brokerage service–dubbed “Powerstreet”–with an ad campaign scheduled to run on network and cable TV and in magazines and newspapers nationwide.
This marks the first work for the client from Gotham in New York, which picked up the estimated $50-60 million Powerstreet account following a review this spring. Fidelity’s also worked on some of the print elements in-house.
The campaign recently kicked off with “teaser” ads on cable TV featuring intersecting street signs with the names “Powerstreet” and “Wall Street” and the line, “Powerstreet coming soon.”
Those initial ads will run through Oct.
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