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Hill, Holliday Tries Humor in Ads for a Usually Staid Client
BOSTON–Humor and personality, attributes not generally associated with Fidelity Investments, are the hallmarks of a new campaign from Hill, Holliday, Connors, Cosmopulos here.
Breaking this week are two commercials that promote the company’s new Roth IRA investment product under the theme, “Retire with more.” Fidelity is one of the first out of the gate with ads for the new Roth IRAs; a flood from competitors is expected.
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