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There are few superstar athletes on the New England Patriots and the Carolina Panthers, save for Tom Brady. Likewise, there are few superstar entertainers in the commercial lineup of more than 20 advertisers scheduled to air ads during this Sunday’s Super Bowl XXXVIII on CBS.
In years past, Beyoncé, Britney and Michael have stolen the spotlight with spectacular Pepsi spots from BBDO. This year, though, Pepsi is shying away from high- voltage celebs. In fact, the soft-drink marketer’s tie-in with Apple’s iTunes Music Store stars people who have illegally downloaded music on the Internet.
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