Ferrero, Cartoon Net Pledge to Limit Food Marketing to Kids

First Lady acknowledges progress, asks industry to do more

The government may not be able to regulate food marketing to children, but it may not have to. On the same day Michelle Obama used her position as First Lady to push companies to market healthier food to children, two companies joined the Children's Food and Beverage Advertising Initiative, the industry's self-regulatory group that sets nutrition standards for marketing food to kids under 12.