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Electronic Arts, which is riding high with the release this week of the 20th anniversary edition of Madden NFL, said today it would feature the likenesses of such performers as Fergie, Avril Lavigne, LeAnn Rimes, Keith Urban and Nelly Furtado in its upcoming Celebrity Sports Showdown.

The videogame is scheduled to be released for the 2008 holiday season for the Nintendo Wii (MSRP $39.99). Marketing showing likenesses of the stars in action from the videogame will support.

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