Fenton, Winsper Embark on Separate Ventures

High-profile executives Josh Fenton and Jeff Winsper have left their respective posts and are launching new ventures.

Winsper recently ended his nearly six-year tenure as managing director in the Boston office of Leo Burnett Technology Group citing differences with Chicago-based senior management over the direction of the agency. Plagued by recent layoffs, the company has said it will move away from emerging technology clients [Adweek, Jan. 15]. Winsper is planning a new firm which will be involved with high-tech business-to-business campaigns. “It’s what I do best,” Winsper said. His successor at LBTG has not been named.

Fenton, a former partner at RDW Group, Providence, R.I., that state’s largest advertising agency, has joined McMahon Preston Communications, Providence, as a name partner and owner.

At RDW, Fenton spent about four years overseeing accounts such as New England Coffee, InfoTech Contract Services and the Roger Williams Park Zoo. He also served as new-business director and was a primary architect of the agency’s growth in the late-1990s. At press time, it was unclear how RDW will replace Fenton.

In his new role, Fenton will direct McMahon’s advertising functions and lead its new-business efforts, focusing on technology development, helping tech companies build brands. The agency will handle a mix of consumer and technology accounts. “There are other great New England companies that have stories to tell,” Fenton said.

The seven-year-old firm plans to change its name in March to reflect the new ownership, which also includes founding partner David Preston and David and Frank McMahon, whom Fenton has known for more than a decade.

Fenton jumped at the opportunity to work with the McMahons again, citing their success with clients such as Duke Energy, telecommunications firm Verizon and energy distributor National Grid. “There’s a lot of opportunity to grow; [the company] has doubled in size every year,” Fenton said.