FEI, Northern Tool Join Colle + McVoy

CHICAGO Colle + McVoy has added FEI Women’s Health and Northern Tool + Equipment to its client roster, according to the MDC Partners’ shop.

Los Angeles-based FEI Women’s Health enlisted the Minneapolis agency to create brand awareness for its ParaGard intrauterine contraceptive. The work will include advertising, direct marketing, interactive, brand design, e-mail, collateral and even promotions.

“Bringing all of our services together for a client with a big opportunity to disrupt the marketplace is always exciting,” said agency CEO and chief creative officer John Jarvis in a statement. “And entering the women’s reproductive health field is a natural fit with our previous professional experience.”

Additionally, the shop will handle media planning and out-of-home and some print buying for Minneapolis-based Northern Tool’s retail division. Creative for the client, which offers its products at 50 stores in 10 states, remains with independent Minneapolis agency Hunt Adkins.

Both wins came after reviews of undisclosed contenders. Billings on the combined accounts were estimated at $15 million.