Fees Top of Mind at 4A's Conference

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SOUTHAMPTON, BERMUDA In his opening remarks at the 87th annual American Association of Advertising Agencies’ management conference here, president and CEO O. Burtch Drake outlined steps the organization is taking to address the complexity involved in determining client-agency fees and the conflict it creates in client-agency relationships.

Drake also said revenue was up for the trade association that represents the advertising industry for the first time since before Sept.

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