FCC Considering an Anti-Alcohol 'V-Chip' to Block Television Ads

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By Nora FitzGerald





WASHINGTON, D.C.–The Federal Communications Commission is considering using the ‘V-chip’ in its fight against alcohol advertising on television.





The proposed measure marks the first instance a regulatory body has suggested using a blocking system for advertising, according to industry trade association lobbyists.





‘There are lots of reasons people want to turn off advertising,’ said one lobbyist.

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