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FCB Worldwide has created a new position, director of service brand media planning, and has appointed an 18-year FCB veteran to the slot to capitalize on new media opportunities for clients.
Tyler Schaeffer, 41, most recently senior vice president, group media director, was named to the position, reporting to Ellen Oppenheim, senior vice president, media director at the New York office.
FCB created the position because there are “more media choices out there for clients and target audiences,” Schaeffer said.
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