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As it moves out from under the Hilton Hotels Corp. umbrella to build its own brand, Hilton Garden Inn is launching a campaign encouraging guests to make online reservations for weekend stays.
A print and online effort from Foote, Cone & Belding in Irvine, Calif., promotes a sweepstakes that offers weekend guests the chance to win 10 free weekend stays a year for the next 10 years.
It is the first campaign to launch under executive creative director Holland Henton, who joined in March from McCann-Erickson, New York.
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