FCB S.F. Loses Ultimate TV Acct.

NEW YORK — FCB San Francisco has lost Microsoft’s $50 million Ultimate TV account without a review to a new agency created by former executives from Goodby Silverstein & Partners.

The loss is the latest blow to FCB San Francisco, which cut 12 percent of its staff (about 30 workers)last week and then suffered a small fire in its offices this week. In March, the shop’s $400 million AT&T Wireless account went into review, which was one of the reasons cited for the layoffs. FCB New York is defending the business.

The unrest out west comes amid a continuing downturn in the region’s high-tech economy. This week, the San Francisco office of Lowe Lintas & Partners shut its doors.

FCB spokesman Stuart Ross said the agency has no such plans for its San Francisco office.

“We’ve got some very strong and active clients,” Ross said. “There’s absolutely no intention of closing that office.”

FCB San Francisco’s accounts include Taco Bell, Dockers, Avaya, Janus, Major League Baseball, Zima and Kikkoman.

Venables/Bell & Partners now handles the Ultimate TV account. The San Francisco shop was started by Paul Venables, until now, a creative director and associate partner at Goodby; Greg Bell, a group creative director there; and Bob Molineaux, who had also worked at Goodby but was most recently at Citron Haligman Bedecarre in San Francisco.