FCB Makes Bow for Hampton Inn

Hampton Inn stresses service in Foote, Cone & Belding’s debut campaign, which broke last week under the tag, “We love having you here.” TV spots use the melody from “Wouldn’t It Be Lovely,” and show business and leisure travelers looking forward to a stay at one of the Memphis, Tenn.-based chain’s properties. FCB, here, won the estimated $5-10 million account last December in a review that included incumbent DDB Dallas.