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Characters Groove to Everyday Life in a New $15 Mil. Campaign
SAN FRANCISCO–Has Motorhead gone mainstream? It would appear so.
Lemmy, the bassist and singer for the notorious British heavy metal band, appears in a print ad that’s part of the first national campaign for Listen.com. The print work and an accompanying TV campaign were created by FCB Worldwide’s San Francisco office under the tagline “There’s music everywhere, if you know where to look.”
FCB creatives said the $15 million campaign is designed to appeal to a diverse range of music fans.
“We’re looking to reach music enthusiasts across all genres just as Listen.com
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