FCB Lands DTC Work For 2 Drugs

IPG’s Foote Cone & Belding in New York has won direct-to-consumer ad chores from Hoffman-La Roche for two drugs for hepatitis C: Pegasys and Copegus, sources said. Annual media spending for the campaign touting both drugs could exceed $30 million, said sources. The win followed a review for the new assignment that included three other, undisclosed shops.