FCB’s office here, which works with such high-tech clients as Samsung and Compaq, is putting its knowledge to good use in a campaign promoting a futuristic art exhibition.
The pro bono push touts a show at the San Francisco Museum of Modern Art titled “Art in Technological Times.” The campaign features street banners, newspaper ads and posters.
The ads, featuring famous artists’ quotes superimposed over new artists’ work, are meant to showcase various attitudes about technology and how it relates to modern art.
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